A Research On Financing Strategy Of High-tech Enterprise In Start-up Period Based On SWOT Model

China is a country of science and technology leading economy and innovation leading development in21st century. China’s leading enterprises have already voted low yield higher than the extensive traditional enterprise, technology‐intensive product innovation is a competitive advantage in high‐tech enterprises. In this Survival of the fittest and competitive market environment, high‐tech enterprise with its difficult to imitate and copy of the technical resources, won the market. The value created by High‐tech enterprise is incalculable, this enterprise’s market position of economic not just the mainstream of technological progress and technological innovation, but it is the important foundation of sustainable national economic development. The economic effects of high‐tech enterprises is enough to demonstrate its good momentum of development, but the enterprises having ability to effect the economy and the object of our eyes is most the growing or mature high‐tech enterprises, and high‐tech enterprises suffering from growing start‐up period did not receive more attention. Because the high‐tech enterprises start‐up period is relatively isolated, making enterprises are facing many problems, including a serious lack of funds sufficient to allow enterprises in the lifeline dying.Based on the analysis of high‐tech start‐up enterprise’s phase characteristics, such as highly knowledge‐intensive technologies, high‐yield and high‐risk, summed up the reasons of the period for the generated funds gap. The main reason is due to that enterprises’ assets are mainly intangible assets, physical assets available for collateral are less, so banks of careful considerations don’t provide loans easily; The period of these enterprises have high risks, it is difficult to attract strong investment from social capital, and information exists a high degree of asymmetry in enterprises and investors’ enterprises. Various reasons have decided the start‐up phase of the high‐tech enterprises ‘barriers to access fund, seriously impeding the survival and development of enterprises, as well as dragging the progress of science and technology in economic growth. So ripen high‐tech enterprise to survive in start‐up period, its shortage of funds need to be solved. Due to the diversification of accessing capital of enterprises, the different stages of growth, the different ways to access. In this paper, to obtain strategic research funding is focused on high‐tech business start‐up period.Because the effection factors to get money of the start‐up high‐tech enterprises are mainly its own environmental factors and external factors. So in this paper, we analyze the start‐up period of high‐tech enterprise’ external environment by SWOT method, and based on this analysis, build a comprehensive evaluation system of getting funds of high‐tech enterprise combined with AHP, and gain the optimal strategy for accessing funds in this period, to provide a reference for solving the shortage problems of funds.