Research On New Ventures’ Opportunity-oriented Resource Integration Behavior

Since the21st century, the related research of new ventures has attracted wide attention,and it becomes the focus of international concern. Given the starting point for currentresearch on entrepreneurship are mostly entrepreneurs, the team and the opportunity toidentify, although it has related research about the relationship between entrepreneurialopportunities and resources, entrepreneurial opportunities always serve as the moderator inorder to study the effect of resources allocation on firm performance, there are rarely studiesof entrepreneurial opportunities on resource consolidation behavior. Therefore, this paperreviews and analyzes of existing literature on the basis of the existing literature, serve thenew venture as the research object, explore the impact of entrepreneurial opportunities onresource consolidation behavior, build a relevant theoretical model and propose someunderlying assumptions. And through field investigation, we get a study of the required datafrom a number of new enterprises in Jilin Province, on the basis of these data, analysis andresearch on the assumption that we have verified the article, in order to provide the basis forchoosing resource integration behavior depending on the entrepreneurial opportunities.The paper firstly reviews the studies about new ventures connotation characteristics andentrepreneurship, entrepreneurial opportunities related theory and resource-based theory,resource integration behavior. While defining the relevant concepts, we divideentrepreneurial opportunities into two dimensions: the dimension of innovation and thedimension of market demand; and divide resources consolidation into three dimensions: thedimension of stabilizing, the dimension of enriching and the dimension of creating. On thebasis of research on entrepreneurial opportunities and resource integration, we haveestablished a theoretical research model, and made the following assumptions:P1：Stabilizing, Enriching and Pioneering, these three behaviors are existed in theresource integration behavior in new ventures.H1a：In the new venture entrepreneurial opportunities in the dimension of creating has an opposite impact on using resource integration in the dimension of pioneering behavior;H1b：In the new venture entrepreneurial opportunities in the dimension of creating hasan opposite impact on using resource integration in the dimension of enriching behavior;H1c：In the new venture entrepreneurial opportunities in the dimension of creating hasan opposite impact on using resource integration in the dimension of stabilizing behavior;H2a：In the new venture entrepreneurial opportunities in the dimension of marketdemand has an opposite impact on using resource integration in the dimension of stabilizingbehavior;H2b：In the new venture entrepreneurial opportunities in the dimension of marketdemand has a positive impact on using resource integration in the dimension of enrichingbehavior;H2c：In the new venture entrepreneurial opportunities in the dimension of marketdemand has a positive impact on using resource integration in the dimension of pioneeringbehavior.Making empirical analysis on the assumptions, we finally culminated the researchquestionnaire on the base of being combined with previous studies. On the assumptionsmade in the empirical analysis, on the basis of previous studies on the actual characteristicsof the study, the formation of the final study questionnaire. We use the final questionnairewhich is revised from scale to conducted field investigation on the new ventures fromChangchun, Jilin, Tonghua City and other cities in Jilin province,163valid questionnaireswere collected. After using the SPSS18.0for obtaining data to do the factor analysis, t-test,correlation analysis, regression analysis and other analysis, it confirms five in sevenhypotheses that are proposed.Basing on two assumptions which are not through are both related to the behavior ofadjusted and stable resource integration in the new venture, assumptions about the impact ofthe two dimensions of entrepreneurial opportunities on the behavior of adjusted and stableresource integration are negative.The empirical results show that the impact of the twodimensions of entrepreneurial opportunities on the behavior of adjusted and stable resourceintegration are both positively correlated, which may be the result that enterprise resource combination is open and has mutually stimulating effect.