Research On The Financial IC Card Marketing Strategy In Tongling

Bank card industry as new industries, in all fields of economic society and people’s life, is playing an increasingly important role. China’s rapid economic development speed, makes the bank card product development increasingly towards the top end of the market, the old conventional magnetic stripe card has been unable to meet the people’s, alternative growing role of financial IC card to promote financial IC card application and information requirements for the development of financial services, financial services to people’s livelihood, with a card security, promote industrial upgrading and sustainable development-the objective demand of bank card. Despite the far-reaching significance of marketing financial IC card applications, various efforts have been made, but the current prices of financial IC card applications is still in its initial stages, slow pace of marketing, especially in less-developed problems in third-tier or fourth-tier cities is particularly prominent. In order to solve financial problems in the marketing process of IC cards, paper pilot city-city as the main object of study, studying the city’s financial problems in the marketing process of IC cards, analysis of internal and external influencing factors such as environment, propose solutions to problems of marketing measures and safeguard measures.Papers using case studies and normative research methods, first introduced on financial IC card marketing-related rationale, followed by studies in Tongling city, introduced the banking IC card of Tongling city,"Tongling card" promote market operation mechanism and its main problems in extension process. Secondly through the application of SWOT analytical method in Tongling city financial IC card to promote detailed analysis of the internal and external environment, weaknesses and threats to evade, and improved, highlighting the advantages and opportunities to develop. For specific problem made settlement countermeasures and guarantees sexual measures, due to financial IC card has economic sexual, and security, and convenient sexual, features, uses features constantly of expansion application area, marketing Tongling wisdom type city building of process, led Tongling public in public traffic, and public service, and public career, aspects get friendly, such not only conducive to city image of upgrade, also can led city integrated service features get perfect, service quality get improve.