A Study On Impact Of Social Security On Peasant-Worker’Consumption Based On The Demands Hierarchy Of Needs Theory

After the financial crisis in2008, the global economic situation facing a severe challenge. China from the investment, export-oriented economic growth to rely on consumption, investment and exports a comprehensive pulling direction of change. Expanding domestic demand is pulling power sustained long-term growth, expand domestic demand and e the main focus. As of2012, the country’s total migrant workers reached260million peopl xpand consumer demand is e, constitute a major force that pushes the country’s economic development forward.. Migrant workers worked in the city to improve their family income and promote rural residents consumption expenditures, they are also important powers in the city consumption expenditures. Migrant workers in the city are engaged in high-risk, high-strength, low-income jobs, they have strong demand for social security, but due to limitations of household registration system, they do not enjoy the same social security benefits with the town residents. Migrant workers face greater health and safety risks, pension security risks, occupational risks, residing risks and children’s education risks. In addition, the prejudice from urban residents makes migrant workers cannot be met in terms of social relationships and identity. The lack of social security of migrant workers strengthen the feeling of uncertainty, leading to increased precautionary savings, they reduce current spending, resulting in an imbalance lack of consumer demand and consumption patterns, and eventually affect the growth of the economic. Therefore, Study the impact of consumer behavior in social security of migrant workers is of great significance for optimizing the peasant workers’consumption structure, increasing consumer demand of migrant workers.Social security for migrant workers currently inadequate due to insufficient consumer demand its background paper on the basis of previous research results related to the absorption of the above, combined with field research data in the Shenzhen area, first of all, the use of gray relational analysis method to calculate the migrant workers consumption structure and consumption structure as an endoscope to analyze consumer behavior characteristics of migrant workers, and analyzes the current situation of social security of migrant workers that there is a big correlation between social protection of migrant workers and their consumer behavior; Secondly, hierarchy of needs analysis of social protection needs of migrant workers, and the social security of migrant workers to be divided, to build the social security of migrant workers affected consumer willingness conceptual model, using SPSS software for factor analysis, regression analysis and interaction analysis, testing Social security impact of each project on consumer willingness of migrant workers, migrant workers and the individual characteristics of the social security and consumer willingness to interact, mainly the following conclusions:First, the situation of the social security of migrant workers is not ideal, participation and satisfaction in different security projects vary greatly. Migrant workers participate in pension insurance, medical insurance and industrial injury insurance, a higher proportion of higher pension insurance and medical insurance will; strongly for housing assistance and legal assistance needs; universal education for the children of the current policies are satisfied, but I hope to get more multi-vocational training and urban residents enjoy equal status treatment.Second, the consumption structure of migrant workers are gradually transition from subsistence to meet basic survival consumer spending to pursue high-level consumption structure change personal development. A higher propensity to save migrant workers, communication and entertainment aspects of spending more explanation than the strong desire of migrant workers with people, a serious shortage of expenditure on education training.Third, the social protection needs of migrant workers, including social assistance (subsistence allowances, relief and housing services), social insurance (pension insurance, medical insurance, maternity insurance, injury insurance and unemployment insurance), social welfare (career development, children’s education, social identity and social harmony). Aid projects and housing projects on consumer willingness to protect migrant workers have a significant positive effect; medical insurance and unemployment insurance, a significant positive impact on consumer willingness of migrant workers Because migrant workers unwilling to bear the cost of long-term pay, pension insurance for migrant workers spending positive effect is not significant willingness; injury insurance impact on migrant workers is weak compared to other types of insurance; their children’s education welfare, social identity and social interaction harmony of migrant workers consumption will have a significant positive impact, career development impact was not significant.Fourth, the satisfaction of migrant workers social security affect their willingness to spend because of different gender, age, education level and income and other individual characteristics have significant differences. Social security impact on consumer willingness of women than men; people aged from21to40years old is more sensitive, more likely to raise consumer spending; consumer willingness of highly educated population affected by social security greater; impact of social security spending on high-income people is greater than the low-income group.