The Study Of Marketing Strategy For PA Life Insurance Company

With the upgrading of the national per capita living standards, people puts forwardhigher requirements on safety, health and so on, with people’s life insurance industryrequired. While life insurance in People’s Daily life gradually occupied the large location,but China’s more serious differences between urban and rural areas as well as the moreobvious regional income disparities, led to the life insurance nationwide marketing strategyis unable to meet the different needs of each region. Therefore, in the same marketingstrategy to different regions, different income, different groups of consumer groups there is aserious problem.Based on PA life insurance company management status quo, marketing strategy, theproblems existing in the regional income, education, culture, on the life insurance demanddifference. Aimed at the characteristics of the regional income, education, life insurancemarket, puts forward the PA insurance in first-tier cities, second-tier cities, three cities of lifeinsurance marketing strategy. And to evaluate the new marketing mode, as well as in thework practice of new marketing strategy to improve and adjust.In view of the first-tier cities, residents generally high level of education, high income,economic development, the life insurance demand degree of high and low end customermarket the present situation of the basic close to saturation, suggest PA life insurancemarketing mode of elite team choice. In view of the second-tier cities, residents’ level ofeducation of medium, the medium income, the characteristics of the economic level ofmedium, it is recommended that PA life insurance choice hybrid insurance marketingstrategy(bank insurance cross-selling marketing mode). In view of the three cities, residentsaffected by the low degree of education, low income, backward economy, the life insurancemarket demand of the characteristics of big room to improve advice PA life insurance chooselarge-scale collectivization effort marketing strategy, and make full use of powerfuladvantages of insurance agent, group marketing by telephone and flyers etc put massivemanpower and material resources, strengthen the conduct propaganda of knowledge of lifeinsurance, three lines of urban residents life insurance awareness, efforts to developaffordable life insurance products, improve the life insurance market demand third-tier cities.