Research On Schedule Management Of Customer Relationship Management System In DongWo Motor Sales Co., LTD

In recent years, with the rapid development of Chinese economy andtechnology, from the earliest luxury cars have evolved into people’s daily livesmeans of transport, car sales companies have mushroomed, spread throughout everycorner of the city, exacerbated automotive sales industry competition. Developmentof customer relationship management system project, the purpose is to strengthen thecustomer relationship management through to advance the management of thecompany’s customers, thereby gaining competitive differentiation, enhance thecompany’s competitiveness in the market, and thus obtain greater profits.Dongwo car sales customer relationship management system project workbreakdown structure and detailed design that various environmental and resourceconstraints, the preparation of the work of this project has a relational table, workingon project estimated time tables and network plan, and the formation of the projectthe baseline plan.The purpose of the paper is to follow theoretical guidelines, the actual weight ofthe idea of progress management customer relationship management system projectconducted systematic research and exploration. In this paper, based on the literaturereview, according to the basic theory of project management and schedulemanagement, combined Dongwo car sales customer relationship managementsystem project system development project actual implementation process, focusingon the project schedule and project schedule control were studied and analyzed, more comprehensive discussion of the progress of the project management process.Firstly, the literature of project management and project schedule managementwere reviewed, elaborated project management, schedule management concepts andtheories, as later provided a solid theoretical foundation. Then discuss the overallsituation Dongwo car sales customer relationship management system developmentprojects, clear the background of the project started, the main objective, the overallarchitecture and design. From a practical point of view and, accordingly, phasing inthe project, work breakdown, logical relationships identified, time estimates,schedule planning and other aspects of proposed measures to avoid the problem,combined with the actual Dongwo car sales customer relationship managementprojects undertaken depth exposition; emphasis on project progress control measures,institution building and other content analysis were discussed.Finally, the development of Dongwo car sales customer relationshipmanagement System in accordance with the project schedule control processanalysis, dynamic monitoring and control measures taken by the idea of the wholeprocess of dynamic control and management, and ensure the quality and efficiencyof project development.