Study Of The Construction Of Chinese TV Commercial On Family Dream

The world relies on the nation, and the nation relies on the family. The construction ofa blissful family concerns not only the dream of every individual life, but also therealization of the great rejuvenation of the China Dream. Hence, emphasis and study onFamily Dream is a significant subject of the society and the nation. And the discussion ofhow to spread a positive family image is an indispensible step of Family Dream study. Asone important medium of constructing Family Dream, TV commercial is abundant withresearch values. The thesis applies content analysis to sort out and sum up the strategies aswell as the anomies of TV commercial in the process of constructing Family Dream. Thethesis also applies Consumer Society Theory to analyze the cause of this phenomenon andputs forward improvement suggestions so as to provide theoretical reflection and practicalguidance to the realization of Family Dream.