Development Of Micro-channel Marketing Companies

Under the conditions of the rapid development of mobile Internet，the3G eramakes rapid popularity of smart phones, people would rather spend times onsmartphones than PC, and with the promotion of smartphones from high-end market tothe low-end market, the world’s smartphone sales have reached1.4billion. For a time,smart mobile terminals to support increased demand for mobile IM software, Whichprovides a good opportunity to IM software developers, that mobile IM software is notlimited to meet the daily needs of the people, and also to constantly adapt to new mediachanges in the environment in order to constantly improve the user consolidate theirplace in the mobile terminal of the page. Micro-channel mobile IM software as a risingstar, with lightning speed mobile IM software charts quickly occupied the throne, hasover600million users become social media, increasing its market demand, nearly90million businesses, wait public access to personal micro-channel platform,micro-channel has become the largest mobile Internet portal. In this paper, micro letterto the object, try to micro-channel status of the case study analyzes the status quomicro-channel development and the reasons they are in hot pursuit in a short time,situation of enterprises in the current use of micro letter to do the marketing and thefuture how you can make use of the micro-channel marketing has made someexplanation. This paper hopes to explore the phenomenon through micro-channeldirection and trend of future development, making the prospects for micro-channelaccurately and efficiently estimate to enrich people’s awareness and micro-channelenterprises and individuals to make use of a micro-channel marketing draw.