Research On Acceptance Behavior Factor’s On Tourism Mobile Application

The rapid development of mobile smart devices is accelerating change people’s way of life. Mobile applications specifically design for mobile devices has done a great convenience to people’s access to various services with the help ot intelligent sensor and mobile internet.Tourism as traditional information-intensive industries in this wave has also undergone earth-shaking changes, corresponding travel mobile applications to provide support for users throughout the tour.However, competition in this field is very cruel. Whether an application can be accepted by more users has become the first priority to application developer.Therefore, this paper selected Self-help tourists as target for study for they are frequent user to mobile tourism applications.In this study, the Unified Theory of Acceptance and Use of Technolody(UTAUT) model was selected as the main theoretical foundation, combined with the perceptural interaction theory, perceived risk theory to explore the predictors for user’s behavior intension and actual use of a mobile tourism application.Through the analysis of research data, Major conclusions include:1、Perceived usefulness, perceived ease of use, subjective norms, perceived interactions have significant positive impact on user’s behavior intension.2、Perceived usefulness and facility condition has directive effect on actual usage.3、Behavioral willingness to perceived usefulness of the actual behavior from the part of the intermediary role4、 Perceived risk conduct no correlation to Behavior intension the and actual behavior.