Research On Tourism Development Mode Of Intangible Cultural Heritage In Ningxia

Intangible cultural heritage is a result of the historical development of human civilization, it coagulated the people’s wisdom and spirit, as a kind of precious tourism resources intangible cultural heritage tourism is a hot spot in cultural tourism. With the frequent development of tourism activities, some of the intangible cultural heritage has disappeared its original meaning gradually by the impact of foreign culture, and some little-known intangible cultural heritage is losing because it is far from our life. For the difficulties of intangible cultural heritage in inheritance and protection, the scholars constantly committed to research for protection and utilization of the intangible cultural heritage, through the tourism development to protect and inherit intangible cultural heritage is one of the research content. Only in develop intangible cultural heritage can use its value and survive in a new form.The article mainly analysed present situation of intangible cultural heritage tourism in Ningxia through ASEB grid analysis method (The third chapter), it is concluded that advantages and disadvantages of the existing heritage tourism development mode in Ningxia:inheritors’ benefits and tourists experience was ignored. So take inheritors and tourists as the breakthrough point, and the fourth and the fifth chapter make deeper study about them, and the requirement of intangible cultural heritage tourism in Ningxia was proposed, based on this the old development mode of intangible cultural heritage tourism in Ningxia was evaluated, then put forword new intangible cultural heritage tourism development mode. This article contains seven chapters:Chapter one clear the background, significance, domestic and foreign research review, research content, research ideas and methods. The second chapter combed related concepts and theoretical support. The fourth chapter mainly through interview and observation method to know the inheritors cognitive attitude about intangible heritage tourism development, the study show:subsequent inheritors are decreasing, the situation is not optimistic, inheritors appeal economic interests strongly in tourism development, they hope to get strong support from government and build a broader development platform for them. The fifth chapter is analysis of tourists attitude for intangible cultural heritage tourism. Through the questionnaire survey, apply the statistical software SPSS and Excel to process and analyze the data, get tourists expect attitude for intangible cultural heritage tourism. At the same time, using the content analysis method, through ROST Content Mining system analyzed the blog, travel notes and other network content of tourists. On the basis of the research in the front chapters, chapter six put forward the necessary conditions of the heritage tourism development mode in Ninagxia and the existing tourism development mode was evaluated and analysed,it concluded that the existing development mode can’t meet the necessary conditions of intangible cultural heritage tourism development in a certain extent. Therefore, in this paper the existing intangible cultural heritage tourism development mode was improved and suitable intangible cultural heritage tourism development mode for Ningxia was explored:First, Global Experience development model; Second, the inheritors technology investment in tourism management; Third, tourism souvenirs embedded development mode. At the same time, the safeguard of intangible cultural heritage tourism development in Ningxia was analyzed, and provides the decision-making basis for the local tourism development. The seventh chapter is the full text summary and the outlook for future development of intangible cultural heritage.