An Organizational Performance Appraisal Based On Benchmarking For Company A

Due to complex factors such as rapid changing external environments, adoption of new technologies and shifting of customer need, the economic growth of China has seen an evident slow down. A fair number of industries show signs of excess production capacity, which is to be worsen by the shrinking export profits resulting from anticipated appreciation of RMB.As a result of combined impacts of digital medias and digital publications, the traditional publishing industry is having a real hard time, which in turn leaves the print machinery industry in huge pressure of transformation after enjoying a rather long period of rapid growth. In times of crisis, outstanding companies shall be able to find the path that lead to market growth and industry leadership, while those fail to do so will be forced out of the market.In order to survive and ultimately thrive in the highly unpredictable market, companies have to constantly improve their management skills and look out for market dynamics. More importantly, they should implement a robust approach to help accurately measure operation efficiency and organizational performance, so that they can close their performance gaps between the top performer in the industry and equip themselves with world-class competitiveness.This thesis takes Company A as the subject to be studied and apply benchmarking methodology to it. After a detailed analysis of the challenges and opportunities facing the industry, this thesis tries to identify the improvement areas and according solutions for Company A through a thorough benchmarking with historical and industrial best performing companies, in the hope of improving its management capabilities.This thesis consists of three main parts:the first part is the introduction which states the objectives and meanings of this thesis; the second part is the methodology construct which explains the underlying theoretical basis of this study, and places high emphasis on the definition and approaches of benchmarking, organization performance and the data envelope analysis; the third part, on the other hand, is the actual application of benchmarking approach upon Company A. The third part of this study is constructed according the standard6-step procedures of a typical benchmarking project. For choosing the historical benchmark in step1, the EVA performance evaluation method is applied, while in choosing the industry benchmark in step3, the DEA method is applied.The organization performance measurement of Company A based on benchmarking methodology, can also be applied to other companies. The procedures and techniques presented in this thesis can be seen as a universal implementation framework, which shall yield greater returns in terms of both economics and management if more companies would seek to adopt this method, thus realizing a much more significant influence in the real world.