The Influence Factors Of Agricultural E-commerce Mode Selection Analysis

Agricultural e-commerce is in the electronic commerce based on industrial products to developed on a large scale in recent years, due to the uniqueness of agricultural products taste and storage of special properties, such as corruption and the consumption of fresh in different areas, different types of agricultural products and storage transport requirements have different consumer groups, in the aspect of management and economic factors in the circulation of agricultural products circulation efficiency and cost requirements are different, in the aspect of information factors mainly displays in the exchange of agricultural product supply and demand information accuracy and timeliness requirements are different, its comprehensive performance on the differences of agricultural e-commerce operation mode.As agricultural e-commerce enterprises how to choose suitable for their own e-commerce mode of agricultural products, in order to achieve high efficiency and low the purpose of the circulation and trade in time and accurately is the key point of this study.However, many factors that affect the agricultural e-commerce mode choice, agricultural enterprises how to evaluate the effect of various factors on the agricultural electricity model selection is in this paper, the research center.Based on the benefit and efficiency in the field of economics and management theory and the theory of value chain and supply chain in the field of circulation and information communication theory in the field of research on the agricultural e-commerce model, the concept of agricultural e-commerce mode theory, the definition of design constitute the main factors of agricultural pattern index based on the information exchange platform for the marketing main body and body, and based on the regional characteristics of agricultural main body, and based on the management and economic low efficient circulation of the main body, mutual coordinate relationship between them is pointed out, and then on the basis of the analysis of agricultural electronic commerce development present situation, summarizes the characteristics of agricultural e-commerce distribution, marketing and based on these characteristics analysis of agricultural e-commerce mode constitute factors of secondary specific indicators;Secondly based on the analysis of the typical agricultural e-commerce model sum up the characteristics of all kinds of agricultural e-commerce mode and influencing factors;And according to the above theory combining with the characteristics of all these factors and puts forward the theoretical hypothesis, and on the basis of theoretical assumptions in combination with structure equation methods designed seven recessive factors affecting agricultural mode selection and30observation factors, and according to the influencing factors of designed the questionnaire, and the related structural equation with the questionnaire statistical data analysis.Influence of agricultural products was determined by the analysis of mode selection of six hidden variables and27observation indexes, and analyzes the corresponding to the number of relations between them, to determine the main factors affecting agricultural e-commerce mode selection and purpose of the relationship between them.Enterprise choose e-commerce model is according to the analysis results presented the main reference factors, and puts forward some relevant Suggestions, hope to produce the choice of operation mode of electricity enterprise or organization and innovation to help.Full text in theoretical study and empirical research method, using theoretical analysis combined with the definition of corporate practice research model and factors, on the basis of questionnaire statistical data combined with the structural equation has carried on the empirical analysis of the relationship model, h as certain innovative.