The Study Of Customized Service System On Bespoke Shirtmaker Brand

The21st century, the garment industry has entered a new stage of development, the traditional garment industry is experiencing abnormal deepening of reform. With the rapid development of China’s economy, advanced customization has been showing more and more in the Chinese market, the rapid development of posture and various industry segments in the interpretation of the various types of consumption patterns. Whether it is from the perspective of the fashion industry, or social and cultural point of view, the custom has quietly become the mainstream of Chinese wealth class consumption patterns. Modern society has developed to the stage of a consumer-oriented business, personality and meaning given the diversity of consumer brand connotation. Consumer demand for products no longer stay in the quality, quality and function, more experiential for psychological services in pursuit of what they need is experience in the consumption process into a pleasant experience. Under such circumstances, a reasonable plan customized service system to better meet the market demand, not just to satisfy consumers’ custom clothing fit physical needs, but also be able to customize the process to meet consumer Hexin desirable spiritual needs, increase brand advantage in advanced custom market competition. A comprehensive service process system design guidance tool for solving design custom selection process services and service delivery, and improve brand differentiation and competitiveness of great significance. Therefore, this paper studies the following aspects of the service process design:1) the use of the service system theory research method to study (including the development, design factor value service system and service system service system), for subsequent service system planning and design of the theoretical basis;2) Through the experience design theory research, summarized the experience of service design principles and methods, and to provide a reference for subsequent service system design; 3) Through consumer demand, analysis of market competition and the ability of the three elements of brand resources, provide the basis for the design of the service system;4) establish a service system design methods and processes, a collection of practical case studies for service system design brands provide solutions and ideas.Through the scientific service system is designed to improve the level of competition will be the brand to consolidate and develop its market share, expand the scale of the brand and brand profitability is important, so that the brand advantage in the fierce competition, to achieve the stated business objectives. This paper proposes a service system design tools and methods for solving the select service system design process services, design services approach provides a theoretical guidance, hoping to brand the service system design problems have some theoretical support and practical methods.