The Choice Of Brand Strategy Of Hyatt Hotel

With the development of science and technology, information developed, enterprise technology, products, marketing strategies and other easily imitated by competitors, and representative of the company brand and service awareness, by each service personnel expressed thoughts, consciousness and behavior is not imitation. That is to say, under the condition of market economy, commodity competition is the competition of service and brand competition, so for the hotel industry to establish brand, to provide value-added services to enable enterprises to remain invincible in the competition accumulation.After nearly thirty years of development, the advantages of hotel group management gradually emerged at the same time it was accepted and recognized, the hotel group has become an important form and a strong driving force of China’s hotel industry development and industry integration.In the process of urbanization, the hotel brand has become a key factor for determining the hotel market competitiveness, the development of hotel brand and the group of their relationship is complement to each other, the excellent hotel brand promote the birth of hotel management group, and the hotel group will also be wine store brand to enhance and enrich its connotation.This paper takes Wenzhou Hyatt Hotel as an example. Firstly take brief introduction of the background and the hotel industry in China, and then take analysis of business environment and status of the brand of Hyatt Hotel, finally design a suitable brand strategy and implementation strategy.