Nanjing Public Tourism Resources Management Situation And Countermeasure

Tourism resources, refers to the government owned, cultural heritage and natural resources, which contributes the most to the development of tourist industry. The main component of tourist attractions in our country is the public tourist area consists of public tourism resources, which is also the basis of tourist industry development. As the rapid growing of tourist industry, the economic value of public resources has become more and more enormous, hence, public resources investment has turned to be attractive. However, huge non-economic value can be also found in those public tourism resources as the human living environmental or cultural relics needs to be protected strictly for continuous utilization. Nevertheless, because of the conflict between prosper pressure and development rationality, the future of public tourism resources management will be a tangible concern as well as a dedicated part on the growing tourist industry and urban development.At present, the reformation and exploration in managing public tourism resources has encountered challenges on securing the continuity of public tourism resources due to either ignoring the significance of resources, the characteristic of resources or having defects on management. In the consideration the specialty of particular resources, China’s economic status, current situation of Nanjing’s tourism resources utilization and under the background of the reformation of Nanjing’s Super-Ministry system and the foundation of Nanjing Tourism Commission that causes a practical reformation of public resources management, this article will use Nanjing as a specific instance, count public tourism resources as the object of study and base on different references, point out the direction and definitions of the research. The article will analyze several current typical business models for our tourism resources, and it will refer the experience from successful public tourist management cases in other countries. The article will have a systematically analysis based on Western Economics, Tourism Management, Economics of Regulation, Pubic Choice and some other theories. I will also come up with corresponding security conditions and countermeasures. Meanwhile, the article will a number of recommendations on the building suitable for China’s public tourism resources management and path selection. Hope that the contents of the research can do contributions on the Nanjing public tourism resources as well as playing a guidance and reference to the further improvement and development of public tourism resources management practices.