Research On The Development Strategy Of Hunan Tianxin Real Estate Developing Co.Ltd

The real estate is the basic industry of our national economy. In the past few years, with a relatively rapid and sound development under the regulation and control of the market and government, the real estate had a steady increase in housing supply and consumption market.In recent years, the government has regulated the real estate for many times with the severest measures, and the policies have involved the widest fields and the quantities of which are the most so far. From the perspective of the regulation and control of the government,it mainly focused on struggling against the real estate speculation and opportunistic behaviors in order to control the excessive growth of the housing price and to promote a sound development for the real estate market. Under such situations, the real estate enterprises should follow the needs ofthe market so as to seek a well-developing road under the rigorous competitive circumstance.This paper primarily studies the strategy choices and the corresponding measures of Hunan Tianxin Real Estate Co., Ltd., so as to determine its business alignment, the developing plans, the strategy choices and the corresponding measures on the basis of a clear knowledge of the interior and exterior conditions. The exterior conditions of the company are analyzed at first by studying the macroscopical economic environment,the industry environment, the developing trend of the industry and the competition situation in the market. The author then expatiates basic theoretic knowledge of business strategy management, using SWOT Analysis Method and Five Forces Analysis Method, with which the interior conditions and the advantages as well as the disadvantages and the strategy choices are analyzed in detail.In the end, the article probes into the ways in which Hunan Tianxin Real Estate Co.,Ltd. sets up the operating system and measures in the aspects of core competitiveness, brand management, supply chain management as well as risk management which are suitable for the strategies of the company and the ways to implement the strategies successfully.The article gets to the following conclusions through study:in general, the long-term development prospect of Hunan Tianxin Real Estate Co., Ltd. is optimistic, and the short-term development is under adjustment, whereas competition in the real estate market is getting fiercer. To win in the fierce market competition and realize sustainable development, Hunan Tianxin Real Estate Co.,Ltd.has to concentrate on the career of its own specialty after the peeling-off;try to establish cost advantage and highlight its service varieties from other companies and therefore create its corecompetitiveness. Hunan Tianxin Real Estate Co., Ltd. need to establishthe operating system and surroundings in the aspects of core competitiveness, interior management, brand management, supply chain management as well as risk management which are suitable for the strategies of the company with considerations of the actual conditions of it.