Palani Company’s Umbrella Products Marketing Strategy In Recife

With the rapid economic growth, an umbrella is a fast moving consumer goods industry whose development is facing a rare market opportunities, rapidly accelerating pace of industry consolidation, and also allows umbrella manufacturing enterprises are facing unprecedented opportunities and challenges. Brazil Palani company after more than ten years of rapid development, and its sales volume and influence in the industry have reached a certain level. But with the rapid changes in consumer behavior and new marketing methods and theories are emerging, both the development of the company is facing bottlenecks and the demand for self-renewal. Subversion inherent way of thinking, a new environment in the face of innovative thinking, adjust strategy has become the only way for the further development of the company.This paper first describes some relevant theories, such as4P,4C,4R, provide a theoretical basis for the whole article; then introduced the entire umbrella industry and Palani company’s situation; where market position is based on the characteristics of the consumer market segmentation, then based on market segmentation to identify target markets, and finally market positioning. Also introduced the Brazilian Palani analysis of the status of marketing, including marketing channels, product mix, branding, customer relationship management, marketing strategy analysis of the current problems of the company. As well as how to Recife Palani company marketing strategies and how to improve the marketing of products for the umbrella actual situation, the right medicine to develop product marketing strategies and how to choose a direction in the management of the implementation of effective marketing strategy objectives. Through the study of corporate marketing strategy diagnose problems and help Palani companies use market positioning and adjustment increasingly competitive Brazilian market for profit maximization, to obtain core competitiveness.