| This paper takes the development of UPS product from a global enterprise E subordinate ENET Network Power Co., Ltd.(abb. ENET) as the research object, using the PEST, five forces model and SWOT to analyzed and summarized the current macroeconomic environment, industry environment, the advantage and opportunities, as well as weakness and threats among different subsidiaries.Using the methods of combination of qualitative and quantitative to analysis, and the learning strategy management of the variety theoretical foundation, according to the external and internal environment and survival of the fittest natural law, made the efficiency and cost as the core, at the same time to optimize the current organizational structure and simply the current process, so that can get the purpose of reducing cost, improving efficiency. We can develop the core business by differentiating the strategic and non-strategic products, and determine the stable development of the overall strategy of ENET:speeding up the development and improving the comprehensive competitiveness of enterprises by using the diversification strategy and integration. Diversification strategy is focusing on extension of the core business of the enterprise, while integration emphasizes the shaping of the industry chain, clearing that cost is the leadership of business, technology strategy, efficient and high-quality strategic cooperates, and clearing the function of marketing strategy, operations strategy, researching and development strategy.The results of this research paper can directly guide enterprise to formulate and chose company development strategy. The research ideas and methods of this paper have significant meaning for company’s implementation of the strategic development management, and have certain reference value for research of the strategic development of the same industries and enterprises. Meanwhile, from the weakening of China Demographic dividend and the competition between multinational subsidiaries, it showed that the domestic economic reform and development is moving to a phase-saving energy saving and protecting environment is the core of the development process of China, while the key to achieve this goal is technological. Taking technology development as the core for development has an important reference for further reform and development of China’s economy. |
