CHINA HI-TECH Marketing Research

Sustainable development of the Chinese economy has broughlt good opportunities for development of the exhibition industry The exhibition not only play an active role in the industry development, to the exhibition’ city economic activity also has positive significance.CHINA HI-TECH FAIR is the Shenzhen government sponsored exhibition, so it have the absolute superiority,in the development recently.And about the CHINA HI-TECH FAIR Marketing Strategy Research on sustainable development of exhibition industry has the typical significance and the demonstration significance.In this theory is mainly on the basis, combined with the Potter5Forces Model and SWOT on the CHINA HI-TECH FAIR Marketing environment and Marketing problem had thorough research.On the analysis of CHINA HI-TECH FAIR advantages, disadvantages, opportunities and challenges on basis of the project, I had thorough research to the marketing situation and problem at the present, and put forward the new marketing strategy and measures.This thesis argues that CHINA HI-TECH FAIR project marketing use of the media advantage, and constantly expand the publicity, use a new bright spot and the quality of the fair,to attract large enterprises to participate in the exhibition.In the exhibition, actively adopt interactive way to increase the on-site marketing environment and enhance the site marketing effect.The thesis thinks that the exhibition marketing project not only to the marketing methods and channels to make the right choice and effective investment, carry out the project marketing strategy research, thus can foster strengths and circumvent weaknesses, givefull play to the CHINA HI-TECH FAIR competition advantage, realize the sustainable development of enterprise.The study on CHINA HI-TECH FAIR marketing strategies, for the fair marketing theory study have deep active sense. at the same time. for the domestic similar enterprises, develop marketing work also has certain reference significance.