Research On Improvement Strategy On Post-sale Service Quality Of Trane Air Conditioning

With the increasingly heated market competition, it becomes quite important how to effectively improve the quality of the Trane central air-conditioning after-sale service in the whole sales process and more important. Analysis of Trane air conditioning problems of after-sales service system in recent years, to adopt feasible solutions, can improve the competitiveness of the company in the domestic and international market. Trane air conditioning is the world’s top500enterprises, is one of the world’s biggest central air-conditioning manufacturers, Trane air conditioning post-sale service for the development of Trane air conditioning has very large effect and economic benefit.Paper by collecting, three provinces in northeast enterprise Trane after-sales service all of the data, statistics and questionnaire, careful analysis of the questionnaire, as well as the daily work of the accumulation of experience, looking for possible problems. Trane air conditioning post-sale service to carry on the estimate, to carry out the survey questions, find out problems, so as to formulate relevant strategy.The three northeast provinces Trane air conditioning post-sale service problems:1. The three Trane air conditioning post-sale service problem of timeliness of the service;2. Service close sex:3. The stability problem of the after-sales service.Is a problem, formulate relevant strategies:1. For the problem of timeliness, improve after-sales service overall mentality and goal of Trane air conditioning, the rational allocation of inventory, optimize enterprise internal process.2. Close sexual problems, strengthen the close contact with customers, after-sales service team closely.3. The stability problem, using the advantage of regional comprehensive deployment of all resources, increase the after-sales service of each link. Strategy in order to normal operation, thus making safeguard measures, internal security measures, formulate a reasonable performance appraisal system; External security measures, increase the communication of each region, increase the enterprise communication within the regions. The strategy to improve Trane air conditioning post-sale, has been reflected on the part of the recent work ease, anticipated effect is ideal.Conclusion:the results of the study, Trane timely after-sales service of central air conditioning, close, stability, and the three major problems related to after-sales service customer satisfaction, directly affect the performance of work. 1. The timeliness of the after-sales service. Trane air conditioning post-sale service timeliness involve the issue of inventory as well as the optimization of internal processes, reasonable allocation of inventory and internal process optimization to improve the problem.2. Close sex of the after-sales service. Trane air conditioning post-sale service close sex and each region after the distribution of the construction site technical personnel and customers are closely related.3. The stability of the after-sales service. Trane air conditioning post-sale service stability and resource configuration and after-sales service each link closely linked. In different regions, through reasonable regional offices close contact, in case of an emergency to comprehensive deployment of resources, enhance the stability of the Trane air conditioning post-sale service.Research results:through this article research results, can more accurately predict improvement strategy, stable Trane air conditioning in the position in the fierce market competition, so as to promote the development of enterprises better, improve the responsiveness of Trane air conditioning and Trane brand awareness, increase enterprise profit.