The Marketing Optimization Study Of Byd Led Lighting In Yunnan Market

Light is the human conquest of the night a great invention. After following the traditional lighting, LED lighting because of its high luminous efficiency, low power consumption, environmental protection, better, relatively low costs and maintenance costs as well as pavement without radiation, no noise, good seismic performance, no flicker, rich colors and a series of advantages for the working life, and in other public places auxiliary lighting project, and gradually replace some of the traditional lighting products, in2009, LED lighting started to enter the main lighting in the developed world popularity. China also in2016, completely replaced the use of incandescent lamps for general lighting. At the national advocate energy saving and low-carbon economy in the context of, LED lighting industry developed rapidly.2003BYD Company started production of LED lighting industry. Ability to integrate in-house industrial action, has been formed and efficient mode of production, not only to provide customers with high quality products, but also to provide customers with the quickest and most comprehensive services.After the article by BYD and regions of Yunnan research, acquire the relevant circumstances BYD and competitors, with service marketing7P theory, customer relationship management, customer development, consumer behavior theory, the development of LED lighting and LED BYD lighting industry in the status quo Yunnan market, its marketing optimization in this market will be specifically addressed. On the one hand the theory developed in line with7P Yunnan BYD LED lighting is relatively detailed marketing strategy; on the other hand, given the implementation of these strategies, cooperation landing security conditions, including government policy support, between the company and the dealers, the company internal management.By studying BYD LED lamps in the Yunnan marketing optimization strategies within the hope of new energy-efficient LED lighting products in the market have a certain significance.