Innovation Of Small Liquor Yibin Financing Mode "liquor Golden Triangle" To Build The Core Of Background

Sichuan government for the first time issued a strategic plan of creating a “GoldenTriangle” of Chinese spirit in2010Shanghai World Expo. The “Golden Triangle” iscomposed by the six most famous brands of Chinese spirit: Wuliangye, Luzhoulaojiao,Tuopai, Jiannanchun, Langjiu, Shuijinfang. The “Golden Triangle” represents the newdevelopment of cooperation and win-win situation of outstanding Chinese spirit brands.Governments and relevant departments of many cities in Sichuan, including Luzhou,Suining, Deyang, Chengdu, take active measures and great resource support to help thegrowth of local Chinese spirit industry. Although governments have put varioussupporting measures and efforts, there are still lots of difficulties in the process ofdeveloping Chinese spirit business, especially for those second-line and third-line brandspirit companies. Due to various problems, including capital limit, long productioncycle and lack of effective asset mortgage of small and medium-sized spirit companies,therefore, problem of re-financing has become an urgent issue for small andmedium-sized spirit companies. Sichuan Yibin has maintain its local spirit company“Wuliangye” growing bigger and stronger, while innovated of new ways of financingmodel for spirit business, it encourages both scale and centralization of second andthird-line spirit companies. No doubt this is also the key factor that will make Yibin acore position in the “Golden Triangle”.In paper, through analyzing the status of spirit industry in Yibin, we create newmodel of financing for local spirit companies innovatively.