Study On The Strategies Of Improving A Operators’ Data Business Income In Mianyang

With the change of communications market pattern, the era of the3G and the entirebusiness operation era, the market competition intensifies, voice productshomogenization serious, income decrease. With the arrival of the era of mobile Internet,customer consumption habits changed, vigorous development flow, music and otherdata services, has become an important part of operator’s income growth.Mianyang A operators is a Mianyang local core communications operators, sinceits establishment in1999, customer scale, revenues are showing rapid growth, the databusiness revenue in the company’s overall revenue in the proportion has exceeded20%.But with the "Wenchuan earthquake" post disaster reconstruction ended,3G licenseissuance, the aggravation of the market competition, Mianyang A operator customergrowth is lack of power, the voice business gradually atrophic, bring income decrease.As a state-owned enterprise, with responsibility for shareholders, employees, consumerattitudes, needs further to achieve the development of enterprises, promote the operatingincome growth. Therefore the current thinking on how to promote the Mianyang Aoperators’data business income increase is worth studying.In this paper, combined with the actual situation of Mianyang A operators, carries onthe analysis to the data service development history, present situation and the data trafficincome status, find the data service development problems; analysis of A in Mianyangthe operators’data business income quality of internal and external environment, themarket demand is facing elements, according to the Mianyang A the operators’databusiness revenue to formulate the corresponding strategy. On the strategic level, adjustthe organization to provide organizational guarantee, strengthen the team building oftalents system process improvement, to provide guarantee mechanism; at the tacticallevel, to formulate specific strategy from product, price, channel, promotion, service,promotion six aspects. Through the implementation of the strategy, effectively improvethe data traffic income.This paper has certain guiding significance to the same type of city or provincialoperators, while the large state-owned backbone enterprises subordinate to the city stateand provincial company business development, can be used as a reference case.