The Study Of Establishing Marketing Management System About Mobile Communication Market

Communication market in China is a knowledge intensive and technologyintensive high-tech market. With the continuous development of the modern marketeconomy, the competition between the enterprises and the market space becomesincrease-singly fierce, and under the development trend of the society information, the3G era, mobile entertainment, mobile office and mobile electronic commerce hasbecome the dominant application in business. With the continuous development ofmobile communication business and the growing of market, in order to be dominantin the market, the competition between tree major mobile operators become more andmore intense and the most out-standing performance is the constant price com-petitionbetween them. The development of mobile communication market in China hassuffered great impact because of the generation and the promotion of price war. Inorder to ensure the smooth marketing channels leaded by customer demand and tosolve the phenomenon of undesirable competition in the market, this paper will usethe method of game theory to analyze the market competition, and then put forward tomarketing management strategy of building perfect system of the mobilecommunication market.First of all, through the analysis of the current situation of domestic mobilecommunications market’s development, to determine the selected topic background,significance and research ideas, and to settle the framework and theoretical foundationof full text by analyzing marketing related theory and game theory model.Secondly, through the research of China’s mobile communications market’sdeveloped characteristics and developing trend, combined with market segmentationmethods, obtained the problem in the marketing activities. Solving these problemsneeds to combine with the main form of competition at present and to analysisBertrand DE model and cartel model referring to Chinese mobile market, and thenthere will be the way out of prisoner’s dilemma in market competition.Finally, through the analysis of China’s mobile communications market researchmentioned above, combined with the game theory analysis model to build and putforward reasonable Suggestions to perfect the Chinese mobile communicationsmarket on the basis of detailed research of marketing management body, and thengives the related management process and matters needing attention of the marketmanagement system, so as to better solve the present problems the viciouscompetition of mobile communication market in China and to conform to thedevelopment of The Times.