A Study On The Industrial Convergence Of Tourism Industry And Real Estate Industry Based On The Theory Of Value Chain

Industrial convergence is an important historical phenomenon of industry evolution. As the significant tendency of modern economic development, industrial convergence also emerges in tourism and real estate industry. With the rapid growth of our country’s urbanization as well as the arrival of the era of "leisure economy", tourism has become the indispensable way of life. And at the present time, real estate industry in China is searching for new ways of revitalizing the assets and increasing benefit in the critical period of structural adjustment. In this new situation, the real estate industry to participate the development and construction of tourism will bring the improvement of the fundamental supporting facilities and the increasing of tourist reception capacity, and the development of tourism will in turn creat more real estate business.Meanwhile, some deficiencies, such as insufficient tourism supporting facilities and destruction of natural environment, and so on, still exist in the process of the convergence of the two industries. These problems restricts the development of tourism industry. In order to make up for these deficiencies and improve the mechanism of convergence, the thesis adopts document analysis method and case study method and selects the angle of industrial convergence. Domestic and foreign research status on tourism real estate, industrial convergence and value chain are firstly reviewed in the paper. Then two kinds of concrete forms of tourism real estate are introduced after analyzing the foundation of industrial convergence, driving factors, and convergence connotations. Based on the decomposition and reconstruction of the value chain, four kinds of convergence patterns are put forward according to the differences of core value activities in reconstruction. The four patterns are value chain location pattern, value chain longitudinal extension pattern, value chain transverse expansion pattern and value network convergence pattern. At last, the shortcomings of YueSongGe resort hotel are discussed and upgrade strategies under different convergence patterns are proposed by the theory of value chain.The following conclusions are put forward:(1) From the perspective of value chain, the process of convergence is actually the decomposition and reconstruction of the value chain of tourism and real estate industry.(2) From the perspective of the realization mechanism of two industries, value chain location pattern, value chain longitudinal extension pattern, value chain transverse expansion pattern and value network convergence pattern help the convergence of the two industries achieve effectively.(3) Aiming at solving the problems of YueSongGe resort hotel, different patterns of convergence can make up the defects of different aspects. In the actual process of convergence, which pattern to be adopted and what problems can be solved are should be considered.