The Research On Marketing Channel Strategy Of Chang Sha Zheng Da Feed Limited Company

China’s feed production after nearly30years of development, the entire markethas entered a mature stage. In the feed marketing of4p, in addition to the channels ofthe other three factors have been relatively similar, so each feed company in order togain a competitive advantage in the market, how effective channel construction andmanagement of the major issues that can not be avoided.This article by a comprehensive analysis of the entire current state ofdevelopment of the Chinese feed market, and hope in this process, by analyzingchanges in feed sales policy changes and channel development strategy, combinedhere Chang sha Zheng da Feed Co., channel characteristics and marketing channelmanagement the status quo, which is committed to find their corporate channeldevelopment crux. To solve these problems, the paper feed marketing strategy andfeed customer management theory, Chang sha Zheng da Feed Co., Ltd. Marketingchannels running state parse and evaluate scientific use of the knowledge of themanagement of marketing channels, find Chang sha Zheng da feed companymarketing channels re-the high efficiency of the design and improvement of methodsand measures by science Chang sha Zheng da feed company in the choice of channeldesign, channel members, channel incentive coordination and evaluation of programs,channels, system planning, and thus be able to establish integration practical channelsystem.Through the analysis of this article, I hope to be helpful in improving themanagement of marketing channels of Chang sha Zheng da feed company, and hopeto provide a reference for whom similar to the company’s marketing channelmanagement.