Master Old Altar Pickled Beef Noodle Advertising Planning Book

After more than30years of development,China’s instant noodle industry has maintained rapid growth. Instant noodles, as one of the more competitive of FMCG, Market products such as textbooks acknowledge, homogeneity degree is higher. In2004, Unified enterprise in southwest region pioneered qiao noodle shop old altar sauerkraut noodles. In2009, Unified enterprise made old altar sauerkraut noodles as the flagship product in the national promotion and achieved amazing results. At present, the major brands have launched Lao yun pickled vegetable beef noodles.However, from packaging to taste all of them is roughly convergence.Its marketing focused on traditional media, less involved in new media.Unified enterprise as the leader of Lao yun pickled vegetable beef noodles.It has a larger advantage in market share. However, Master kong brand image of the Lao yun pickled vegetable beef noodles is not enough clear, Consumer brand loyalty remains to be improved.I worked as an intern in famous media planning company carat access to first-hand market information of master kong. At the same time the author to master kong group research, consumer investigation, etc. In the possession of large amounts of data on the basis of a line.Using the case study method, data analysis and contrast analysis. System analysis is carried out on the Tingyi and unity’s competition.To the market competition environment, media environment, discusses the target consumers spending habits. Found the Master kong of the insufficiency in marketing strategy. Based on this, Planning book combining with the characteristics of FMCG industry, integrated use of focus media theory and media environment theory and integrated marketing communications theory to planning and creativity. In integrated marketing communication as the basic train of thought, the online offline activities. Form multidimensional cross media marketing communication system, in order to achieve the desired communication effect. The final plans to Lao yun pickled vegetable beef noodles for Master kong group promotion provide some reference value, also for other domestic instant noodles enterprises provide certain practice reference.