Research On The Internationalization Of Zhejiang’s Specialized Markets

Being evolved from the specialization of traditional bazaars, bigger specialized markets gain more influence than primary markets. Since the reform and opening up of China, developing specialized markets has become an important way to reform the economy of China, and has accelerated the process of market economy.As time goes by, the process of economic globalization, which included the trend of trade liberalization and world market formation, has been accelerated. This made specialized markets face a new task:to realize internationalization. And at the same time, the research in this area has been given a new topic:to explore the directions and methods of realizing internationalization.In this paper, theoretical researches and case analysis were used to find a new way to realize internationalization of the specialized markets in Zhejiang province, and discussed the contact between e-commerce and the internationalization of specialized markets.After analyzing the developing process and current status of Zhejiang’s specialized markets, the author found that the traditional mode of internationalization is no longer suitable for Zhejiang’s specialized markets, thus introducing e-commerce as a new mode.Under the theoretical framework of institutional change theory of trading, the author discussed the mechanisms and paths of the internationalization of specialized markets, suggesting that’market mutation mechanism’has played a major role in the process, and also, pointing out the defect of the new mternationalization mode caused by’market mutation mechanism’. Then the author analyzed the new internationalization mode’s fractions and posed the method to deal with its defect. This method, called ’high level e-commerce improvement’, and was proved to be reliable and feasible through the ’evolutionary game model’.Finally, the author did a case study of Yiwu commodity market, questioned the effectiveness of existing measures for solving the problems in the process of internationalization of Yiwu commodity market, and posed a more effective method:promoting the technique of e-commerce.