Research On The Marketing Channel Optimization And Management About Zhuzhou Post

Postal system reform, separate government functions from enterprisemanagement, the postal savings bank of China, and China post expresslogistics company independent operation, in the face of this a series ofdifficulties, the postal industry bureau now under the guidance of modernmarketing theory, postal enterprises marketing is achieved someinnovations, however, as the postal enterprises operating environment andchanging the structure of the user, and extensive marketing methodscannot meet the demand of market segmentation and the userpersonalized business, affect the sustained, rapid and healthydevelopment of zhuzhou postal. The author during the writing papers, isthe China post for building and innovation of marketing channelmanagement critical period of reform, combined with advanced postalenterprises throughout the country, summarizes the zhuzhou post in themarketing channel construction and the experiences and lessons ofinnovation management, analyzes the existing operation mode ofmarketing channel of zhuzhou, post office, find out the marketing team,proprietary network, post for the convenience of the problems existing inthe service marketing channels, using the theory of modern enterprisemarketing channel zhuzhou postal marketing channel to build optimizeddesign, innovation for the zhuzhou postal marketing channel management, at the same time systematically put forward the marketing channelconstruction, optimization of design and innovation management, makethe zhuzhou postal channels to be truly "relevant market, close to thecustomer", realize to the market-oriented transformation, enhancecompetitiveness and expand market share, the zhuzhou postal to dostrongly does. Provide a reference for industry enterprise corecompetitiveness.