Research On Joint Distribution Of Chain Retail Enterprises

With the rapid development of commodity economy in our country. Consumer demand was growing and become diversify. The chains retail enterprises have to improve their distribution Service quality to satisfy consumer demand. The traditional distribution such as supplier delivery goods can not meet the enterprises needs. If chains retail enterprises invest to build a distribution center by themselves, the Investment costs is too high and will cause waste of resources. On the other hand, that also do damage to the social environment. Such as heavy traffic vehicle exhaust emissions and that will cause environment pollution.Therefore. China’s chain retail enterprises independently delivery is no longer appropriate manner. They need eagerly to find suitable distribution model which is high efficiency and low cost, the joint distribution. Through the development of joint distribution to optimize the allocation of resources, reduce costs, improve service levels. and enhance the competitiveness in the market.This paper firstly focuses on the distribution and joint distribution theories and various models. then analyzes the characteristics of chains retail enterprises.the distribution development status and existing problems. Proposed the necessary of joint distribution. The present situation of our retail chain is also elaborated.On this basis. the paper through cooperative game theory to meet the retail chain enterprises to implement the distribution of benefits of joint distribution model and is solved using the Shapley value. the introduction of personalized service fees factor correction model to make it more accurate. and this has also combined count examples further illustrate the model.Joint distribution in China is still at a preliminary stage of development, this study for the chain retail enterprises implement joint distribution has theoretical and also practical significance. this article is designed to help enterprises to establish a joint distribution system, resulting in better quality distribution services, reduce distribution costs and improve the competitiveness of enterprises.