Evaluation Of The Core Competitiveness Of Washing Enterprise Based On The Theory Of Dynamic Capabilities

In the21st century, with the globalization of the world economy,complicated social environment and changes in the growing trend to accelerate, washing changing market environment, Washing competitive advantage constantly subjected to the external environment and the impact of erosion. If washing companies still stick to the original competitive advantage, it will inevitably result in the ultimate loss of competitive advantage. Meanwhile, China, about1.3billion people, is potentially washing service consumer, more and more foreign companies have begun washing into the Chinese market, and strive to carve up China’s washing market; And with the rapid development of China’s economy, improve income levels and consumption levels, making washing consumption accompanied by changes in the economic development and people’s consumption concept and increasing, which makes washing industry has gradually become a favored industry, and thus more multi-washing company has therefore established a wash carve up the market this big cake. Therefore, the competition has become increasingly washing industry intense, washing companies want to get long-term development has become increasingly difficult. In summary, the core competitiveness of breed continued washing businesses is imperative.Domestic and foreign enterprises to cultivate little research on the washing ongoing core competitiveness, the existing studies have not fully made washing the concept of core competitiveness of enterprises and their evaluation, but from a different perspective to interpret the core business of washing competitiveness. In this paper, from the perspective of dynamic capabilities to study the evaluation washing core competitiveness of enterprises, and guide enterprises to change the traditional washing of the core competitiveness once able to develop long-term concept formation. This paper first introduces the research background, purpose, significance, research methods and innovation papers; Second Evaluation Methods of enterprise core competence theory, the theory of dynamic capabilities and core competitiveness of enterprises at home and abroad; Again, the analysis of the constituent elements of washing their core competitiveness, and design evaluation index system based on dynamic capabilities washing enterprise core competitiveness; Then, using statistical argued index system, building washing enterprise core competitiveness evaluation model based on a combination of dynamic capability FAHP; Next, use case analysis, to verify the validity and scientific evaluation system to build an index; Finally, concluding remarks, made less and prospects for future research.