Brand Design Of Morn17Cosmetics Which Based On Emotional Consumption

In the rapid development of commodity economy, the various types of commercial model of the brand design filled with our eye. With the enhancement of human yearning for nature and self-awareness, the human will be biased in favor of the material with emotional appeal and emotional consumption to meet their psychological needs. Emotional design will play an increasingly important role in modern society.This design is the emotional consumer research with actual project Morn17beauty brand combination, primarily from the introduction, design analysis and design practice to illustrate. Introduction section describes this stage sensitive consumer and brand design Research; design part of the analysis of Morn17beauty backgrounds and existing problems of design, from the emotional and abstract and sensual and the two propose a new design concept; application design, basic design includes brand symbol symbol of design and brand applications, application design includes a series of packaging design and a dream of dream17skin17Body series of packaging design.From the point of viewi of the emotional consumption, designers pay more attention to the expression of the emotional needs of consumers, exchanges and dialogue between the consumer and the brand, so as to achieve good consumer brand loyalty, establish a good brand image of the brand.