The Process Optimization Of New Products Development Project In Company W

Bathroom industry as one of the high-tech industry. Along with the increasingly ofmarket competition. New product development cycle is getting shortened in thebathroom industry, product update speed is accelerating, growing competition betweenindustries. As a result, more and more company pay more attention to the developmentof new products. For each company efficiency and applicable for process is the key tothe high success rate of new product development.Company W as the research object for the essay, comprehensive analysis afterdetailed research of existing new product process to find out negative factor. There areten main problems in the process of new product development for the company A asfollowing:A lack of detailed standards can be performed and job responsibilities are noclearly. There is no corresponding review of each stage during new productdevelopment. Low cooperative capacity. Lack of sharing information and resourcesplatform. Lack of market strategic planning for the new product development. Newproduct development process is serial mode rather than parallel mode. Time is too longto buy imported parts. New product patent protection is not strong. The effectiveness ofcommunication is not good. The lack of fair and reasonable incentive systems andperformance management system.Therefore, these problems cause of failure for new product development, alonger design and review cycle, even delay the delivery, New products can not meet thedemand of the consumers, More new product defects to getting more cost of after-salesand so on.After find out the cause of the various negative problems, Apply the both theory ofcooperation management and Business Process Re-engineering carries out anoptimization design on the process. The process is divided into five stages: Projectdefinition stage, Project initiation stage, Concept Selection stage, Product Engineeringstage, Production&Launch stage. Avoid nine negative questions at the same time. Theoptimized process must through as following Safeguard measures to achieve toexpected effect Safeguard measures: Build the project management platform. Build the matrix organization structure. Build the risk warning system for new productdevelopment project. Strengthen communication management. Establish a fair andreasonable incentive systems and performance management system. To reduce thepurchasing time for import parts. The optimized process can be continuously optimize.The research results of this paper can effectively shorten the period of the newproduct development, reduce the cost of new product development, reduce the risk ofnew product development, ensure to achieve the goals of the new product development,so as to improve the benefit of the company W. The research methods and ideas alsocan provide reference for the formulation of the optimization of the new productdevelopment process of the same industry and other industry.