Carbon Consumption Behavior Influencing Factors

Since1972the British economist Barbara Ward and American microbiologist Rene Dubos published "only one earth", the world has gradually realized the importance of the environment, in order to maintain the survival of the human environment and maintain the future development of the human world, puts forward low carbon lifestyle, in the field of consumption, also had a low carbon consumption of this a new way of consumption. Since reform and opening-up in our country, has been taking the production and consumption to resource cost, increase in income at the same time, people have the habit of hedonism consumption patterns,"conspicuous consumption","disposable" and other bad habits are in people’s lives.Low carbon consumption is specific green consumption past research, the idea is the "combination of low carbon" and "consumption", based on the green consumption pattern of consumption, this new pattern of consumption is refers to the consumer in the daily life, reduce unnecessary carbon emissions, consciousness saving energy waste. In general, the final purpose of consumer adoption is more conducive to the natural environment of consumption and lifestyle to reduce carbon dioxide and other greenhouse gas emissions.To explore the analysis of low carbon consumption behavior of the consumer, the behavior theory as the research foundation, according to the relevant conclusions of green consumption and sustainable consumption behavior, various related factors of model of low carbon consumption behavior of consumers, from generation to generation, consumer income, consumer awareness of low-carbon, others and the impact of the policy, and consumer effect of self-efficacy on low carbon consumption behavior, and the establishment of a theoretical model.Based on the previous research, design the low carbon consumption behavior questionnaire, the main measure of consumer behavior of low carbon products and related factors. According to the research methods of this article, the design is divided into three parts of the questionnaire, the first part of the investigation for the low carbon consumption behavior, divided into daily low carbon, low carbon travel and low carbon product purchase three dimensions. The second part is the investigation of influence factors. The third part is the survey respondents demographic characteristics of respondents, including the age and income. Because of this paper to study the relationship between low carbon consumption behavior and the generation and income, so this research based on stratified sampling method questionnaire were issued, a total of300questionnaires were issued,300were recovered, of which the number of valid questionnaires214copies. Questionnaire, the effective rate was71.3%. In this study, the use of SPSS17and Amos20statistical software, using Pearson correlation analysis, analysis of ANOVA, confirmatory factor analysis and structural equation model to test the four methods of statistical analysis of the data processing and testing of the model. The results show that, the model prediction of the low carbon consumption behavior is good. Test results of structure equation using Amos display, standard path coefficients of low carbon consumption intention is0.30, the standard path coefficient of low carbon consciousness of the standard regression coefficient of0.38, standard regression coefficient of others and the policy implications were0.20and0.32and self-efficacy is0.17, standard regression coefficient of income is-0.88, standard of the regression coefficient of0.23generations. Conclusion:low carbon consumption intention is the main reason leads to low carbon consumption behavior, there was a strong negative correlation behavior income and low carbon consumption, self-efficacy on consumers’ low carbon consumption behavior influence.