Jinchang Mobile Customer Satisfaction Promotion Strategy

Currently, the global information industry market is in new technologies, new business layer,the market complex and changing environment, multiple transition period.In recent years, China’s telecommunications industry has experienced and is experiencing rapid development and great changes, the communications industry increasingly fierce competition in the market, each one communications companies are struggling to find the best unique survival mode and development space, expect to seek long-term development in fierce competition. But communications products and services increasingly homogeneous and intense competition leads to the significant increase in the cost of attracting new users and other reasons,we are required to implement market-oriented from the transition to a customer-oriented, providing customer satisfied service and business, create loyal customers, access to customer lifetime value becomes more important.This article present and analysis Jinchang mobile business situation and market competition environment firstly, explain customer satisfaction management system and the requirements of Jinchang mobile and its parent organization, combined with the actual situation in Jinchang mobile designed the questionnaire covers related indicators which I think is important to enhance Jinchang mobile customer satisfaction. The survey data through a combination of qualitative and quantitative research methods carried out a detailed analysis, obtained in GSM customer service quality,"operating room","tariff packages "," promotional activities " exist shortcomings, and instructive findings to improve customer satisfaction.The final analysis conclusion for different brands, different regions, different indicators of customer satisfaction, improve customer satisfaction measures, combined with the specific circumstances of Jinchang mobile in employee satisfaction, Group customer satisfaction put forward to enhance the measure.