The Research On The Relationship Between Online Shopping Intention And Clothing Prices Psychological Impact

In recent years,more and more branded apparel companies accelerated the pace of theelectronic commerce, electronic commerce has gradually become the irreversible trend of rapiddevelopment in the future, and apparel e-commerce-related consumer behavior research is alsoincreasing.This paper proceed from the Angle of psychological factors affecting price, combinedwith the characteristics of apparel goods online consumption, psychological factors of price withonline clothing intend to explore the association between the empirical research.Firstly, through the literature analysis method to collect the several factors that affect pricepsychology, and psychological factors of price and the relationship between the online clothingwill comb, both correlation assumption research model is put forward.Second, through theinterview method to price the psychological factors affecting the filtering, and through thequestionnaire survey and data analysis, it is concluded that psychological factors affecting theprice of five dimensions, respectively is: shopping environment, apparel goods, fashion,shopping and promotion experience.Finally, respectively, to study the psychological factorsaffecting the price of the correlation between each dimension with online clothing will, and it isconcluded that the regression equation, the assumptions are put forward on the above researchmodel.