The Research And Study Of The Development Of Mobile Payment In Commercial Banks

In recent years, due to the absence of a general standard for mobile paymentindustry, the technical standards for each mobile payment institution differentiate, andthe direction of technical revolution is uncertain. Because of the late starting,commercial banks, which enjoy core positions in the traditional payment business,face enormous challenges. In2012, People’s bank of China established CUP standardsas the technical standards for mobile payment, which would regulate the behavior ofeach participant, also, would provide brand new opportunities for commercial banksto develop mobile payment business.A thorough description of backgrounds and necessities for the domesticcommercial banks to develop mobile payment business, is conducted in this paper,which contains the definition of mobile payment business, a comparison of the threetypes of profiting modes of mobile payment, and a proposition for the proper mode ofdeveloping mobile payment business. Based on what’s stated above, an analysis ofcurrent situation of the mobile payment businesses of the commercial banks in China,from the perspectives of market environments, needs and advantages of commercialbanks, which points out that even under absolute advantages, the mobile paymentbusiness is still developing slowly; collects and classifies the main factors thatblocked the development of the mobile payment business of the commercial banks inChina; identifies the main factors that influence the business of mobile paymentthrough models; provides strategic suggestions, from the angles of strategy, operation,product, and cooperation, for the further development of mobile payment business, isalso conducted in the paper.The paper aims at identifying the core factors that constraints the mobilepayment business for our commercial banks and providing a specific plan that canresolve the problem, then bringing out a systematic suggestion for the domesticcommercial banks to develop mobile payment business, which enhances the creativityfor both business and technology, optimizes the industrial structure of mobilepayment in our country, and pushes forwards the regulation and standardization of themobile payment business.