| Sichuan insurance in developing take-off, the sword refers to the modern regional insurance center, leads the Midwest insurance industry development. Comprehensive and system research the relationship between the insurance market structure, efficiency and performance to promote Sichuan insurance market performance, enhance the stability of regional insurance system and adaptability and the ability to resist risk, provide useful information for the government to formulate relevant policies to promote the insurance industry provides the theory basis for local economic development. In this paper, based on the theory of industrial organization, for the study of the insurance industry in Sichuan province, respectively, starting from the market structure, efficiency and performance analysis of each situation, established on the basis of econometric models of the relationships among, relationship studies of insurance market structure, efficiency and performance, and to analyze the relationship of cause of formation and transformation trends, finally to reach appropriate conclusions and policy recommendations.Using statistical analysis method of insurance market structure in Sichuan, revealed that the Sichuan insurance the oligopoly structure of the market limits the healthy development of the insurance industry in Sichuan province, the most effective solution is to abandon the oligopoly model, Long term, under the condition of opening, the insurance market needs to select monopoly-competition market structure in the target pattern in Sichuan province.In the process of study the efficiency of the insurance industry in Sichuan, with the help of a stochastic frontier analysis method to build model of cost efficiency and economies of scale, measuring the cost efficiency and economies of scale efficiency of insurance industry, the results showed that the cost efficiency in general accord with the actual situation of the insurance industry. Insurance in general is characterized by economies of scale, and robustness. Market performance starts from the measuring assets profit margins of a comprehensive insurance company’s profit ability, the results found that the insurance industry in Sichuan overall profitability is low, high market share in some insurance companies have strong historical background and the formation of policy factors, not all are the result of market spontaneous action, the scale and efficiency existing in the determination of economic efficiency but not significant.Researching market structure, efficiency and performance relationship by building test four hypotheses of econometric model, the results found in Sichuan property insurance cost efficiency growth increased profitability, assets efficiency is of decisive role on market performance, in line with the theory of industrial organization structure efficiency hypothesis. While life insurance industry in Sichuan province does not conform to the above any one of the four hypotheses, this is the pattern of extensive management, life insurance industry in Sichuan, controlled the rates and prices set. With the increase of Sichuan insurance market main body and open up, the relationship between the market structure, efficiency and performance gradually shift the traditional SCP hypothesis, relative hypothesis and efficient structure hypothesis and the scale efficiency market hypothesis joint decision, and changing with the development of the insurance industry in Sichuan is reasonable.This innovation on the study object, mostly for analysis at the national level, lack of research of Sichuan provincial in the insurance industry, one of these is described in the paper. From the research point of view, this article in the Sichuan insurance efficiency of single-stage stochastic frontier analysis methods introduced in, and built in line with four theoretical hypotheses an econometric model to analysis of market structure, efficiency and performance of the insurance industry in Sichuan, which is described the other point in the paper. |
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