Study On The Characteristics Of Brand Community Types Of Clothing

Competition under the conditions of globalization, economic pattern has basicallyturned into a competition between brands, brand management and competitive strategy tobecome the main way to enhance the competitiveness of enterprises; brand community as acutting-edge research on domestic and international brand management content researchcommunity in the field of clothing brand become the main purpose of this research. BrandCommunity as a new thing in the world have different development for the apparel industryin the field of brand community characteristics analysis of the contents of this major researchtopic, the topic of literature and theoretical research as well as through qualitative interviews,data collection methods, the use of comparative statistics, factor analysis, apparel brandcommunity in the field of brand communities based on the results of the analysis of thegeneral characteristics and the status of the clothing brand community members make adifference, but the main core or around the core consumer. Finally, there is mention of howto build the field of clothing brand community and how to maintain it. Research on this topicis sort of the basis of brand community features on top of existing relevant papers,borrowing consumer characteristics related research results, to divide the clothing brandcommunity type. And the establishment of a clothing community model of social economy inthe future, to the clothing brand management operations to provide guidance Moreoverclothing brand communities to establish and maintain theoretical reference.