Allocation Of Assets Of Private Banking

Since the recent rapid growth of China’s economy continues to residents risingpersonal disposable income, which including some by opening up,get rich amassedwealth of high net worth crowd,these people over the age of40-60years of age room,called"rich generation",with the increasing wealth and hope inherited wealth canbreak the"curse of the rich, but three generations," the idea that makes them want tohave a dedicated wealth management institutions to provide wealth increase the valueof other services.Meanwhile, China’s banking industry faces the long-standing highhomogeneity,accelerate the process of marketization of interest rates and the strongmomentum of development of network and financial issues, making the bankingsector is growing competitive pressures,profitability suffered serious the test.So, witha strong privacy, professional, high profitability,strong anti-risk ability and othercharacteristics of the private banking business, in common with this demand drivensupply came into being in China.Private Banking as an intermediate business of commercial banks to enter theChinese market in2004, but its real development is in2007, so2007was the first yearcalled private banking business.However, because of the development time isshorter,the current domestic most of its research to study it in two ways, one is fromthe perspective of the customer relationship management resources on how to getcustomers,strengthen customer loyalty;Second,research from the sales of productshow to private banking clients to sell financial products to increase product sales ofcommercial banks to increase their profit source point.None of these two aspects ofhow private banking business to provide customers with a unique and efficient assetallocation research.In this paper,namely asset allocation as the core,through theanalysis of the risk-return characteristics of the customer and product characteristicsto study how the customer a reasonable asset allocation plan.Firstly, the development of China’s private banking business conducted by a brief summary,comparative analysis of the private banking business in the development ofdomestic and foreign banks, while the classical theory of the sort of assetallocation,asset allocation indicated in the private banking business importance ofasset allocation for the private banking business to provide a theoretical basis.Bycontrast private banks report summarizes various agencies and individuals publishfinancial behavioral characteristics of domestic private banking clients,the risk-benefitanalysis of the situation of domestic types of investment products available tocustomers for different types of asset allocation appropriate solution.Finally, the casestudy method to the specific process of the private banking business of assetallocation shows a detailed analysis reveals the inadequacies of the conclusions of thispaper as well as the existence of this article, and private banking business in thecourse of the study found that the presence of personal recommendations on the issuesraised in the allocation of assets.