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Study On Cost Control Y Real Estate Agents

Posted on:2015-03-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y GaoFull Text:PDF
GTID:2269330422467714Subject:Business administration
Abstract/Summary:PDF Full Text Request
The development of the real estate agency industry began in the early90’s of thetwentieth Century, is the development of real estate industry rapid development,specialization and derived a new industry. As the downstream industry of real estatedevelopment, real estate Proxy Companies act in its infancy is a real estate salesagent roles. After20years of trials and hardships, the real estate agency industry inorder to cater to the developers and the growing market demand, its business scopegradually expanded to the industry analysis, market research, product analysis andpositioning, planning and promotion, precision marketing, business operations, theindustry transformation to a comprehensive real estate services more market-oriented.The development of the real estate agent industry has brought great force andpositive contribution to the real estate market. As the global economy overheatingdue to the rapid development of the real estate industry, the real estate marketcontinues to standardize and improve the process, the state of the real estateindustry’s macro-control efforts also gradually deepened. Eight countries, fivecountries policies in recent years have been introduced, the real estate industrydevelopment pace has slowed down the trend. And the real estate agency industry asthe downstream industry chain enterprises have also been and corresponding controleffect. In front of the top management of real estate enterprises, is not only thestrategic thinking, and how in the industry talent showing itself, forming a uniqueadvantage and competitiveness, market share. The real estate agent industry itselfstarting point is low, the quality of personnel, operation level, professional skills andother aspects of the existence of the gap, coupled with intense competition within theindustry, developers through low commission point transfer risk, delay (default)problems of agency fees settlement, a number of joint agents for already strugglingagent industry one disaster after another.Y real estate Proxy Companies was established in the real estate market in a period of rapid development, has led to a rapid expansion of its business, the inevitableresults management lag. Today’s real estate market is no longer a profiteering era, Yreal estate Proxy Companies in the face of pressure from the market, industrycompetition pressure, the pressure of the cost and profit pressure, forcing the Y realestate Proxy Companies revisited. Through the thorough analysis of the Y real estateProxy Companies, organizational structure, management mode, working process andother aspects of analysis, and for nearly three years of financial data of Y company,showing that Y Real Estate Company are problems in cost consciousness,management mode, management method, operation process and other aspects, isleading to the main business increase year by year and profits the fundamentalreasons has declined year by year, at the same time the problem has brought a greatinfluence to the Y company core competitiveness of enterprises. Faced with such adifficult market environment, Y company should size up the situation, improve costconsciousness, look at the development of enterprises from the cost point of view, toimprove the existing management mode, through scientific management methods,maximize the use of enterprise resources, and ultimately achieve the profitmaximization.The cost control of real estate agent industry is a multi win-win management mode.Y real estate Proxy Companies through the cost control to enhance the corecompetitiveness of enterprises at the same time, must be recognized and favoreddevelopers; Y real estate Proxy Companies in the development mode of the costcontrol, also will promote real estate agent industry toward a more standardized,professional, market-oriented road. Only continue to improve comprehensive abilityof real estate enterprises, can promote the overall development of the industry andprogress.
Keywords/Search Tags:Real estate agents, The cost control, The internal control
PDF Full Text Request
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