Strategy IC Compound Fertilizer Company

Following the development of the economic globalization, the competitions ofChinese enterprises are not only within at home and at domestic markets. Thus, thecurrent and future competitive environment is becoming more and more complex anduncertain. The development of the enterprises are influenced not only by politics,economy, society and technology, but also are influenced by enterprise resource,supply chains and so on. Within such a complicated competitive environment,thesituation which the enterprises have to cope with is coming thick and fast. Therefore,Formulating company strategy has an extremely vital significance to the enterprise’sustainable development and the overall strength promoting.Since the domestic phosphate fertilizer market is facing more and worsesituation of oversupply, furthermore, the characteristics of homogeneous of thephosphate fertilizer products has minimized the possibility, which to win thecompetition through product differentiation. So that competition of fight hand to handwith each other among phosphate fertilizer enterprises is particularly fierce. Affectedby the continued world economic crisis, the Chinese economical growth pattern of“export fueling economic growth” has been changed, as well as the phosphatefertilizer industry does. Taking the large phosphate fertilizer enterprise IC Phosphateand compound fertilizer Company (Hereinafter referred to as IC Company) asresearch target, this abstract researches the development strategy of IC Company,combines with the company’s actual situation and future development trend, based ondissection upon the internal and external environment of the company by variousanalytical tools, tries to find out the ideas and directions which suits the developmentof the company.This abstract firstly starts with macro environment analysis (PEST Analysis),then entered into phosphate fertilizer industry analysis, secondly, based on the actualsituation of the IC Company, using SWOT Analysis and Supply Chain Analysis,chooses the strategy that fits the future development of the company. Finally, drawsup the coming five-year planning and safeguard measures. This research has certaintheoretical and practical significance to the IC Company for promoting foreseeabilityin the changeable market and takes the initiative in the market competition.