Research On The Management And Improvement Of TSHD Ceramics Company’s Self-created Goodwill

After nearly30years of TSHD ceramic unremitting efforts，hard work in the ceramicsindustry，a world wide industry praise and the favor of consumers. But under the influence of thefinancial crisis， the industry is surging， in order to achieve the development of mergers andmerger wave staged fierce. TSHD the ceramic company also has been no small impact in thefuture for a long period of time，how to maintain and increase the market share has become abusiness issue to face. More accurate grasp of their fair value in the market，in order toaccurately assess the value of the potential and enterprises，comprehensive reflection ofcorporate reputation，reputation，quality，technology，and consumer acceptance，self-createdgoodwill to return to the corporate line of sight.In this paper, by analyzing the TSHD ceramic actual situation, I try to find the reasons aboutself-created goodwill of the status quo. The existence of these reasons is universal, such as thatthe system doesn’t require and has non-standard, the enterprises don’t pay attention on themanagement, it’s difficult about how to operate measurement. However, the self-createdgoodwill management and recognized not only the company’s internal management requirements,in line with the requirements of external establish the image to get more widely recognized andbetter development. The self-created goodwill management improvements help informationusers understand the enterprise’s financial position and operating results of the enterprise past,present, and future events results more accurate forecasts and to decision-making, a goodreputation for cost-efficient financing, can also help enterprises to achieve low-cost expansion,better guide enterprises to make improvements and management system, personnel management,corporate culture, marketing and other aspects. To strengthen the management,we select sixaspects of all factors that impact on TSHD ceramic goodwill:“product quality and excellence,technological innovation, advance with the times”,"perfect rules and regulations for constructionto enhance the management efficiency "," corporate culture to grasp the course, the cohesion ofthe people "," pay attention to personnel training, improve the incentive system "," good demandforecasting, to seize market opportunities "," build green business practicesocial responsibility."Finally, the specific circumstances of for TSHD ceramic company set for TSHD ceramicscompany, recognized for goodwill is measured at workable model-internally generatedgoodwill influencing factors measurement method for effective management of goodwillconfirm.