Ruyang Rural Credit Research On Financial Services Innovations

Given the severity of the current domestic and international financial innovationand practice，and the synthesized analysis of the structure and operating conditions ofthe Rural Credit Union, it is an inevitable choice for us to develop the innovation ofbusiness, product and service, especially the Midwestern Rural Credit Union. However,in order to achieve the optimum combination of the mobility, security, and efficiency,the potential risks must be prevented and controlled effectively. Given closer analysisand research， and then we can see: there are some objective facts of Ruyang RuralCredit Union of financial industry that innovation started late, the scale is limited,business categories are lacked, the average revenue is low，and the concept isconservative。The reasons why is that following aspects: the lack of necessary policyguidance, non-standard competition, unconcerned concept of social credit, tardy paceof business promotion, and so on. Investigate its reason, mainly for several reasons:the lack of necessary policy guidance, competition, normative social credit concept isnot strong, business promotion is slow, uneven and so on marketing body.Based on the above analysis, the Ruyang Rural Credit Union financial innovationscan be summarized as follows: establishing the business innovative mechanism,creating the favorable external environment, perfecting the new-business marketingmechanism, strengthening the risk control mechanism. Based on the idea, RuyangRural Credit Union combined with the characteristics should focus on the developmentof top five new businesses, which are the new business of liabilities, assets, proxy andguarantee.