The Research On The Securities Companies To Develop An Integrated Financial Services

The increasing demand for integrated financial services and thecurrent financial background make the traditional channel business ofsecurities companies bottlenecks and promote investment bankingbusiness from the traditional channel business transition to an integratedfinancial services. Firstly, from the practical significance, discusssecurities company to develop an integrated service of the enterprise notonly be able to increase financial service functions on the real economy,but also adapt to the situation of the innovation and development ofsecurities companies, reconstructing profit; Secondly, analyze the matureexperience of overseas investment banks to develop an integratedfinancial services, such as Goldman Sachs, Morgan Stanley, drawinglessons from that; Finally, turn the perspective to domestic securitiescompanies’ integrated financial services practice, and provide thetransformation ideas on the business philosophy, business the breakthroughs direction and operation mechanism path for domesticsecurities companies, citing SWS in exploring integrated financialservices as an example. The summary of the article is: The investmentbanking transformation from "project-oriented" to the"customer-oriented";from “providing financing services for the core "to"integrated financial services as characterized; from "rectilinearmanagement" to "matrix management". Representative of enterprises inZhejiang Province, throughout the article we use listed companies inZhejiang as cases for the research.