Research On The Behavior Of Conference Tourists To Hunan

With the development of the economy and social, the facilitation of traffic, the desire of the people communicate with each other face to face is growing. Conferences have sprung up rapidly growing up. Presumably China hold amount to tens of millions meetings every year, conference output value of nearly one trillion yuan, to more than hundreds of millions of people are growing at20%a year. Conference tourism also arises at the historic moment and flourished. But conference tourism research has just started, especially the conference tourists’ behavior research is very lack. Therefore, this study has very important theory value and practical significance.This research first introduced the background, significance, methods and technical route, research difficulties and innovations. Then for the tourists behavior research, summarized in this paper. And defines the relevant concepts and elaborates the theoretical basis of this research, laid the foundation for empirical analysis.Second, conducted descriptive analysis for demographic factors, the tourists travel behavior characteristics in decision-making influence factors, the behavioral characteristics in the travel and travel preferences, take demographic factors and conference tourists actual cost by analysis tourism actual cost associated with demographic characteristics, travel behavior has carried on the correlation analysis. Safety is the most important factors that influence conference tourists. They want to attend the conference tourist to loosen body. Like mountains and waters landscape, leisure resort, like gain tourism product information through the "network", etc. The conference tourists consumption level is high. Personal factors significantly influence on conference tourists consumption behavior.Finally, the author put forward the strategy of the development of conference tourism. The government should enhance the construction of infrastructure facilities, service facilities, to create a favorable environment, create a new revenue; Government will support enterprise development conference tourism project, conference tourism products for promotion, the promotion and marketing work. tourism enterprises should pay attention to improve the quality of their staffs, with meeting organizer for effective communication. Promote enterprise development "three" road.