Research Of WHH Soft Drink Company Brand Marketing Strategies

After entering the21st century, along with the constant development and expansion of the market in China, growth in consumer income and spending power continues to improve, the product weeds through the old to bring forth the new, to cause our country soft drinks profession unceasingly the production and the sale all maintains the high-sounding talk the growth situation.At present, WHH companies’soft drinks industry market structure is becoming more and more complex, competition is more intense, varieties continue to diversified development, industry scale increasing degree. But at the same time in the market for soft drinks brand marketing strategy but there are many problems, causes the enterprise level of development to be irregular, the product marketing condition, the product life cycle excessively is again and again short, the enterprise development and the brand construction gradually enters the deadlock and so on, therefore the enterprise has the nimble accurate brand marketing strategy to come to be supposed to appear to the ever changing market especially importantly. Coupled with an international brand Alliance, Chinese enterprises should pay attention to the importance of marketing strategy of brand of soft drinks. The present paper mainly utilized the literature methodology, has investigated and studied on the spot the law, the questionnaire survey procedure, the apply theory to reality method, the statistical analytic method as well as the case analytic method. Through theoretical analysis and field research, analyze the reality of the needs, then focused on the WHH brand of soft drink marketing strategies for research. This article is one of the innovations of a typical company brand through marketing strategies focus on the research, comparative analysis, and unifies our country soft drinks profession now development present situation, especially in the soft drinks market in Qingdao specific research and analysis. Meanwhile take Pepsi Cola as the example, take its successful brand marketing strategy as the model, analyzes the WHH soft drinks enterprise brand marketing strategy the formulation, the implementation and the safeguard. There are much current research literature on soft drinks, but studies on domestic soft drink brand marketing of enterprises in China are rare, hope this article to complete my current soft drink brand strategy for the development of enterprises and development of theoretical basis.The present paper studies the analysis in before scholar in the foundation, concentrated has carried on the discussion and the research to the soft drinks market and the existing enterprise’s brand strategy, to the profession overall present situation, including the development present situation, the competition present situation, the consumer present situation and the demand present situation and so on has carried on the detailed analysis, through carries on the overall analysis to the soft drinks profession then to carry on the analysis to Pepsi Cola’s brand marketing strategy, and analysis and strategy formulation which is insufficient to the WHH Corporation’s brand marketing strategy. Hoped will have the further promotion to the WHH Corporation next development and the growth, will cause it to make up for one’s deficiency by learning from others’ strong points perfectly. And for other business, in the hope that this research provides valuable, and more beneficial for their clear understanding of our current situation in the soft drinks market. For the soft drink industry as a whole, have plenty of preparation, conducive to enterprise development and development of strategic measures for their own growth and development and ultimately enhance their efforts to improve towards currently based in China, laying the brands active in the battle of brand marketing in the future looking to the international, eventually grow step by step for the internationalization of the brand.