Study On The Integration Of Regional Tourism In Jiangsu Province

Jiangsu province is located in the central of the Chinese coastal area which hasan excellent geographical location. It’s a province with a long history. Because of this,it has diverse culture and abundant tourism resources. The tourism economy isdeveloping rapidly in this area. Since2006, tourism revenue in Jiangsu province hasbeen the former lead of Chinese tourism revenue, for continuous six years. Butbecause of the differences in regional economic, tourism resources, transportationaccessibility and the government’s strategy in its13cities, the development and thecomprehensive strength of the tourism industry has great regional differences in thespatial distribution. In order to reduce the regional differences and realize regionaladvantage complementary, it’s necessary to carry on a systematic research on theregional tourism integration. So as to realize the sustainable development in Jiangsuprovince.Based on the theory of system science, regional development theory, stakeholdertheory, sustainable development theory etc., this paper takes Jiangsu province as thestudy subject. By using different model of quantitative evaluation and quantitativeanalysis, analyzing the basic situation of Jiangsu province, the level of social andeconomic development, regional tourism resources, tourism market and tourismservice facilities, this paper builds an evaluation index system of regional tourismcompetitiveness. Through this, the present situation of regional tourism in Jiangsuprovince will be explicit. After these analyses, this paper puts forward the model ofregional tourism integration and suggestions from different aspects such as the spatialstructure of regional tourism, the construction of regional tourism products,integration of regional tourism market and integration of the major stakeholders.First of all, this paper analyzes the background and significance of researchingregional tourism integration. On the basis of summarizing the domestic and abroadstatus of this research, it puts forward the main research methods and the technicalroute in this paper. Then it provides definitions of integration and the integration ofregional tourism, the theories about integration of regional tourism.Secondly, this paper introduces the influence factors of regional tourismintegration from social and economy environment, tourism resources, tourism marketsand tourism service facilities. The present situation of regional tourism and tourism integration in Jiangsu province is explicit. By constructing evaluation index system ofregional tourism competitiveness, this paper calculates the regional tourismcompetitiveness of13cities in Jiangsu province. And the evaluation results areanalyzed by cluster analysis. According to this,13cities are divided into4gradients.In combination with regional tourism integration practice in Jiangsu province inrecent years, this paper analyzes the problems existing in the process of regionaltourism integration.Thirdly, this paper designs the mode of spatial integration as:“three poles”,“fivebelts”,“four circles”. Based on the characteristics of the tourism resources in Jiangsuprovince, the paper put forwards constructing multi-function, multi-scale andmulti-level tourism product system, designing variety of them tour routes andhigh-quality characteristic tour routes. Regional tourism markets are integrated bybuilding regional tourism image and so on. After these, the paper puts forward somerelevant suggestions for integration of regional major stakeholders.The last part puts forward some measures of the integration of regional tourism,to ensure the realization of the integration of regional tourism in Jiangsu province.