Under E-Business Platform Agricultural Products Supply Chain Logistics Model Study

Agriculture is the foundation of the like product. Since China’s reform and opening up,although our country people much less, but rely on scientific and technological progressand human, financial and material resources of a large number of inputs, our country hasbasically solve the problem of food and clothing, even nearly some oversupply ofagricultural products. At present, as people consumption demand from coarse to fine, fromjunior to senior development change, the quality of agricultural products and purchasingconvenience put forward higher request. Due to dispersion of agricultural production areas,especially in production and marketing information not free, often, the phenomenon of thebuy sell high, difficult, or even reverse bullwhip effect, causing local regional imbalancebetween demand and supply of agricultural products. Remained relatively stable populationin China under the premise of total demand presents the limitations on macro performancefor agricultural products, agricultural products supply increasing, agricultural outputobvious oversupply. Due to the lack of health concept, consumers due to seasonalfluctuations in consumer demand is big, serious waste phenomenon; Agriculturalproduction and extensive management, the pursuit of quantity presses to effect, leading toan agricultural product quality decreases; Especially information cannot effectively linkbetween supply and demand, agricultural production means lack of rational expectations,the agricultural products supply chain logistics informatization, difficult to achievetraceability.E-business is the modern business flow, information flow and cash flow, the trend ofthe development of efficient, also is the platform of virtual economy, logistics and supplychain is the foundation for the development of the real economy condition, only the virtualeconomy and real economy of the cohesion and cooperate with each other to effectivelypromote coordinated development of the whole national economy. Build E-businessplatform of the premise condition of the supply chain logistics model is agriculturalproducts supply and demand both sides remain relatively stable, reducing informationasymmetry between supply and demand for agricultural products, promote agriculturalproduction and marketing of rational expectations. For E-business platform, consumerdemand as the guidance, logistics for agricultural products supply chain security is the coreenterprise development the only way for modern agriculture. Supply chain logistics modeof E-business platform for agricultural product variety, production of geographical spreadand various forms, mainly has the third party logistics integration mode, strategic alliance logistics operation mode, based on the family farm mode of production, sales andintegration, integration of regional logistics based on supply chain logistics distributioncenter and cold chain logistics operation mode. E-business platform of the agriculturalproducts supply chain logistics mode can realize informatization to promote agriculturalproducts supply chain logistics operation scale and standardization of processes, improvethe professional knowledge and skills of the agricultural product logistics supply chain,reduce circulation, reduce logistics cost, realize agricultural industry upgrading.