Online Shopping Industry Development Research

The online shopping in the United States, the first to successfully achieve industrialization and setting up the product development and technology industrial system. In recent years, with the domestic popularity of the Internet and the support of the government, China’s online shopping industry come from behind, has become the world’s largest network market, and the formation of a unique model of development and industrial chain. But also produced a number of related problems, the:imperfect information infrastructure, underdeveloped logistics system, the lack of a management system and mechanism, the absence of product quality and after-sales service guarantee mechanism, online safety certification system and credit mechanisms unsound and other issues. Globalization, China’s online shopping industry should constantly reflect and promote the sustainable development of the industry.In this paper, literature research, statistics and summarize, compare analysis techniques, based on the status of the development of the domestic industry, the development of China’s online shopping industry analysis to reveal the general pattern of the development of China’s online shopping industry. Through theoretical research and demonstration, countermeasures and ideas to further promote the development of China’s online shopping industry, to provide new ideas for our online shopping industry.View of the current macroeconomic environment, China’s online shopping market continues to improve, the supply and demand booming, steady growth can be expected; future point of view, the huge space of the network the shopping user and market growth. Therefore, the government should continue to support the online shopping industry, the more relaxed policy environment for the development of online shopping market; parties should work together to form a joint force to jointly improve the online shopping based on structure, environment; should be unified management, the development of the online shopping market integrate a standardized orbits. I believe, under the joint efforts of all parties, the era of industrialization of China’s online shopping was coming.